Digital Asset Management: What It Is and Why You Need It
Aujourd’hui, on recommande la lecture d’un article en anglais, “Digital Asset Management: What It Is and Why You Need It”, du site Content Marketing Institute, écrit par Theresa Regli (publié en mai 2018).
Extrait:
“Since the turn of the millennium, digital media of all kinds have become an increasingly significant part of our everyday experience. Every day, we consume and interact with photos, audio files, video clips, animations, games, interactive ads, streaming movies, and even experiential marketing, which has gained a digital edge with the rise of virtual reality and augmented reality.”