Today we recommend the reading of an interesting article “Digital Asset Management: What It Is and Why You Need It”, from the Content Marketing Institute website, by Theresa Regli (published May 31, 2018).
Extract:
“Since the turn of the millennium, digital media of all kinds have become an increasingly significant part of our everyday experience. Every day, we consume and interact with photos, audio files, video clips, animations, games, interactive ads, streaming movies, and even experiential marketing, which has gained a digital edge with the rise of virtual reality and augmented reality.”